Help with Physics question
September 16, 2020
Unit 3 The Impact of Drugs on Daily Living in America
September 16, 2020

AD-Management

The share-of-voice, share-of-market method of setting advertising budgets has it proponents and detractors. Make a case for and against that approach. In what ways is it better or worse than the objective-and-task method? If you were an ad manager, which approach would you use? Why?

 

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