When you bring a new product to market, you need to advertise your new offering and to promote your brand. Answer the following questions about the launch of Tio Gazpacho (https://www.tiogazpacho.com/):
What did Austin do to launch his product that was not successful? What did he learn?
In your opinion, what was the most successful thing that Austin did to promote his brand?
What other launch activities would you recommend to Austin that may have helped to launch his product?
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