answer the following two questions understanding consumer behavior

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November 22, 2020
ETHICS: 2 PGS paper
November 22, 2020

answer the following two questions understanding consumer behavior

Please visit this link and read the article carefully. Then answer the following two questions in a brief and concise (~one page) essay:

  1. Why does P&G feel that keeping in touch with consumers’ lives is of paramount importance?
  2. How do they use brand management to facilitate this?

 

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