Answer the question based on the case study

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Answer the question based on the case study

Apply the Ansoff matrix to the Hale and Dorr case, and specify which one or two of the four growth strategies most pertinently applies (or apply) to the case of Hale and Dorr at the case setting?Justify your choice(s).

(Background information on Ansoff matrix: While with market penetration, the firm seeks an increase in the market share of its existing products in the existing market or customers, market and product development strategies are about identifying new markets for existing products and new products for existing markets, respectively. Diversification involves the introduction of new products to new markets.)

 

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