-The first file should be an Assignment solution in a Word file-
– The second file is a summary of the assignment , but same presentation in the Power Point file
you will be searching and analyzing a company web site
for its application of electronic marketing principles.
• You need to select a B2C website that you will follow throughout the
The web site is to be a brand site, not a site for a mega corporation with
many different brands. For example: Nestle.com is a corporate website,
while Nescafe.com, Dolce-gusto.us, Nespresso.com, Coffeemate.com are
all Brands website.