Part 1: Primary Task
Within the Discussion Forum area, write in no less than 150 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
All too often, hospitality businesses implement marketing plans as a desperation move – the bottom line is dropping, or a keen competitor has just opened and is taking customers and/or grabbing media attention. Short-term results are sought, even though a good marketing plan is meant for the long haul, to create and sustain loyal customer relationships (over time).
In a competitive marketplace, it is not enough simply to choose your customers and the products/services that they want. You must position enterprise in relation to all others that are competing for the same market segment. This positioning involves two elements: customers and competitors.
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