How do you take a brand global? lenovo and other webpage readings

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How do you take a brand global? lenovo and other webpage readings

assignment – read the following: Yale Insights “How do you take a brand global” by Ravi Dhar.Antoine Velia and Forest Young e-article “Technology: The Game Changing Sector”Jeff Frampton, Global CEO Interbrand, says that businesses need to move at the “Speed of Light” and brands need to be designed for mecosystems.

  • from the 3 reading assignments. Next, write a short reflection paper in MS Word addressing the following questions.
  • (1) How do you take a brand global?
  • (2) What new markets has Lenovo entered?
  • (3) Why do businesses need to move at the speed of light?
  • (4) Why do brands need to be designed for mecosystems?
  • (5) Visit the Lenovo webpage. Do you believe they are a global leader in their field? Why or why not? Defend your answer with facts.

 

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