. Which of the following activities directly support the nation’s emergency management system of preparedness, protection, mitigation, response, and recovery?
October 18, 2020
what is your understanding effective communication at the workplace
October 18, 2020

imc plan project

This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.

Include at least 3 media from the following:

  • Broadcast Advertising
  • Print Advertising
  • Outdoor/Out-of-Home Advertising
  • Sales Promotion
  • Direct Marketing (traditional)
  • Interactive Marketing (New Media)
  • Public relations (PR)
  • Personal Selling

Part 1: Media Choice 1

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often?
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 2: Media Choice 2

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 3: Media Choice 3

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target?
  • Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.

 

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