JWI 531: Financial Management II

Assignment 2: The Face Book

Due Week 6, Day 7 (Weight: 16.5%)

The following are specific course learning outcomes associated with this

  • Evaluate
    the qualities of effective corporate governance.
  • Use technology and information resources to research issues in advanced
    financial management.
  • Write clearly and concisely about advanced financial management using
    proper writing mechanics.


  • The past two modules have been a bit of a mash-up of different ideas and
    tools, which makes it difficult to ask you to perform a neat, simple task that
    covers all the material that we covered. Instead, we’re going to ask you to
    synthesize the bigger concepts from past lectures. We’re going to do so using a
    company that most everyone is familiar with: Facebook.
  • Facebook, as everyone pretty much knows now, rocketed to popularity
    starting in 2005 and hasn’t looked back since. As you might expect from a
    highly successful, capital-intensive, high-tech operation that’s growing at
    blazing speeds, the company has gone through several rounds of financing to
    finance business growth. We’re going to ask you to look at that financing and
    explain to us what happened.
  • Though a savvy researcher could find these transactions herself via
    Google if she truly wanted to, we’ve gone ahead and pulled the big ones up for
    you in chronological order to save you some time. We encourage you to
    investigate each of these further, however. There’s no shortage of background
    on each of these. Here they are in nice news-bite capsules for digestion:
  • The Facebook group announced
    that it has raised between $10 million to $12 million in first-round financing
    led by Accel Partners on April 15, 2005. As a part of the transaction, Jim
    Beyers, a Managing Partner at Accel Partners, joined the company’s board. The
    post-money valuation of the company was $100 million.
  • Facebook, Inc. announced that
    it has raised $27.5 million in its third round of funding led by new investor
    Greylock Partners on April 19, 2006. New investor MeriTech Capital Partners and
    existing investor Accel Partners invested in the transaction. The post-money
    valuation of the company was $525 million.
  • Facebook, Inc. announced that
    it will raise $240 million in an equity round of funding from new investor
    Microsoft Corporation on October 24, 2007. As a result of the transaction,
    Microsoft Corporation will now hold 1.60% stake in the company. The round was
    raised at a post-money valuation of $15,000 million.
  • Facebook, Inc. announced that it has raised $200 million in funding from Digital Sky Technologies Limited on May 26, 2009. Digital Sky Technologies Limited invested in preferred stock and acquired 1.96% stake, valuing the company at $10 billion.
  • So what really happened here? What were the major events surrounding and
    shaping these investments? We want you to tell us the story of the business as
    it unfolded through these massive transactions.
  • In order to successfully complete this assignment, you’ll have to rely
    on your powers to navigate the world-wide web and your ability to work
    backwards a bit. The information is out there if you know how to look. Remember
    that until recently, this was a private company, so we can’t easily verify
    estimates on these financial numbers. So, be sure to justify your thinking with
    plenty of evidence from similar businesses and events. Good luck!

Write a 3-4 page paper in
which you do the following:

  1. Briefly describe the type of
    financing that was being used here and why it was used for each round of
  2. Speculate as to what the
    money was used for after each successive round of financing. (Don’t forget,
    Facebook was raising money to finance certain projects.)
  3. Provide an explanation behind the company’s
    bubbly corporate valuation during this time.
  • Determine how outside
    investors were valuing this company. (Hint: look at similar businesses.)
  • Estimate the company’s major
    financial numbers (revenue and net income) based on the implied valuation of
    the most recent investment.

Your assignment should adhere
to these guidelines:

  • Write in a logical, well-organized conventional business style. Use
    Times New Roman font size 12 or similar, double-space, and leave ample white
    space per page.
  • All references must follow JWMI style guide, and works must be cited
    appropriately. Check with your professor for any additional instructions on
  • On the first page or in a header, include the title of the assignment,
    the student’s name, the professor’s name, the course title, and the date. Title
    and reference pages are not included in the assignment page length.
  • Faculty have discretion to penalize for assignments over or under the assignment guidelines. Check with your individual professor if you feel the assignment requires a much longer or shorter treatment than recommended.

Grading for this assignment
will be based on answer quality, logic/organization of the paper, and language
and writing skills, using the following grading criteria.


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