Measuring Performance with ROI and Residual Income

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February 9, 2021
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February 9, 2021
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Measuring Performance with ROI and Residual Income

LASA 2 Marketing Plan Promotion MixFebruary 9, 2021

Assignment: Discussion Forum
The readings for this module focus on different ways of measuring segment performance. In addition to being a good management practice, segment performance is also often evaluated to determine the compensation or bonuses for managers. Do you think compensation for senior segment managers should be tied to segment performance? Why or why not? Which method of evaluation do you think would be best, and why?

Embed course material concepts, principles, and theories, which require supporting citations, along with at least one scholarly peer-reviewed reference to support your answer unless the assignment calls for more. Keep in mind that these scholarly references can be found in the Saudi Electronic Library by conducting an advanced search specific to scholarly references.
You need to reply to at least two peer discussion question post answers to this weekly discussion question. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post’s answer. Normal course dialogue doesn’t fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.

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