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February 22, 2021
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February 22, 2021

MKT571 – Questions 6


Answer the 8 questions below, each question must be a minimum of 200 words. Must be in APA format, please identify the questions on paper. Cannot accept more than 5% plagiarism, it will be submitted to TurnItIn.

Must be answered in your own words, NO cut and pasted phrases or paragraphs — you can include the URL address so we can click and go to the site, but do not copy and paste (even with references and citations). This way we can avoid plagiarism as well as copyright issues.

BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.

Ch. 23: Managing a Holistic Marketing Organization for the Long Run

  1. What are important trends in marketing practices?
  2. What are the keys to effective internal marketing?
  3. How can companies be socially responsible marketers?
  4. What tools are available to help companies monitor and improve their marketing activities?
  5. What do marketers need to do to succeed in the future?
  6. Review the various jobs in the marketing organization. What areas appeal to you and why?

DQ2: Internet Data Collection:

7. Companies are now able to collect unprecedented amounts of information about consumer interests, and behaviors by tracking their web browser activities and using that information to build very detailed personal profiles. Some claim this allows companies to more economically target information leading to better efficiencies and lower costs. On the other side, individuals are concerned about their rights to privacy. Do you see any ethical issues with these data collection practices?

DQ1: Marketing – Art or Scence

8. Some observers maintain that good marketing is more of a highly subjective “artistic” process that does not lend itself to rigorous analysis and deliberation. Others strongly disagree, and contend that marketing management is a highly-disciplined practice driven by scientific process with well established guidelines and criteria. State which perspective you are more inclined to agree with and why?


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