Place (Distribution Strategy) and Promotion
February 11, 2021
GHO
February 11, 2021
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Need three paragraphs

Read the article at the following link on the horizontal merger of Heinz and Kraft Foods:

http://www.valueline.com/Stocks/Highlights/The_Kraft_Heinz_Company__A_Short_SWOT_Analysis.aspx#.Wc_ZptFrxPY

Then read the information from the Federal Trade Commission at the following link: http://www.ftc.gov/bc/antitrust/competitive_effects.shtm

What would you expect to see happen to the four-firm industry concentration ratio from this merger? Also, name one advantage and one disadvantage of the merger.

 

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