Place (Distribution Strategy) and Promotion
February 11, 2021
February 11, 2021
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Need three paragraphs

Read the article at the following link on the horizontal merger of Heinz and Kraft Foods:

Then read the information from the Federal Trade Commission at the following link:

What would you expect to see happen to the four-firm industry concentration ratio from this merger? Also, name one advantage and one disadvantage of the merger.


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