Pick a company of the following: Tesla, Apple, Netflix, or Nike and discuss how the company has been able to address the issue of alignment between its internal differentiating capabilities and external positioning, how it decided what to do, and why (since they believe that’s what they best do), and how has the firm been able to maintain (if it indeed has been successfully maintaining it), and what are your thoughts on the following issues
a. Walmart success is attributed to an outstanding value chain management, what do you think? (remember to use the value chain materials in the chapters)…hint (value chain efficiency and effective use of resources help minimizes wastes and improve the firm’s margin of freedom to lower prices…….remember what their logo is: lower prices every day…….Now its your turn to discuss in details….
b. Apple use of external opportunities without compromising quality and differntiation. hint (outsourcing, supply chain, ..etc).
c. AirBnB use of new macro-level tools. Hint (use of internet-based technology) to create new business models….similar to Uber, right? what do you think? How is this relevant to coherence….(remember the customers, technology are both important to firm’s success, now think of what is more convenient to customers, what is easier for them, and what is cheaper for them)…
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