Before completing this assignment, click Product Versus Service MarketingÂ‹ to view some differences in marketing a service, versus marketing a product. Consider whether or not the fundamentals of marketing are applicable to both services and products.
Marketers who specialize in health care services often consider service marketing to be fundamentally different from product marketing. Marketers who specialize in health care products take exception to this claim; they believe that the fundamentals of marketing are largely applicable to both services and products. Analyze both sides and this argument, and then select and support a position.
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