Write a 900-word report on the company you selected in Week 3 (Amazon), following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
Establish Long-term Goals and Objectives
Indicate the market(s) that the company will pursue.
Specify the unique value the company will offer in the selected markets.
Discuss the resources and capabilities that are required.
Analyze how the company will capture value and sustain competitive advantage over time.
Business Management Strategy
Describe the specific Corporate Strategy to be implemented.
Define the company’s cost and differentiation advantages.
Detail the company’s Competitive Advantage.
Generate an Organizational Chart of the company you selected.
Cite at least three (3) scholarly references.
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