telling the analytics story in tableau and a powerpoint presentation 6 10 slides

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September 16, 2020

telling the analytics story in tableau and a powerpoint presentation 6 10 slides

The purpose of this assignment is to create a data story and communicate findings to key stakeholders.

Part 1:

For this assignment, you will use the “Arizona Incomes by Zip Code” dataset. You will use Tableau to create a data story that illustrates the median household incomes of Arizona residents. The data provided includes all zip codes in Arizona. Each record is a unique zip code. The data includes the following columns:

  1. Zip_Code: An Arizona zip code.
  2. Metro_Area: Whether or not the zip code is within the Phoenix-metro area.
  3. City: The city name of the zip code.
  4. Median_Income: The median household income of each zip code based on 5-year estimates (2010-2014) from the U.S. Census Bureau.

The marketing manager has asked you to analyze income data for Arizona residents so that leaders in his department can determine the company’s advertising strategy. The marketing manager intends to share this data with other decisions makers and the marketing department staff so that everyone has a thorough understanding of how the income information can be used to determine specific target markets in upcoming advertising campaigns. Because most of these individuals do not have a strong understanding of analytics, they must be able gain the information listed below from studying the charts. In the data story, use visualizations, heat maps, boxplots, etc. to describe the following:

  1. How do incomes differ across zip codes within the Phoenix-metro area (using geo-mapping)?
  2. What is the relative difference in incomes across zip codes within the Phoenix-metro area (use a heat map)?
  3. What are the distribution of incomes across Arizona?
  4. How do incomes within the Phoenix metro area differ from those outside of that area?

Part 2:

Demonstrate the ability to communicate the analytics story to key stakeholders, including the marketing manager, by creating a 6-10 slide PowerPoint presentation (with speaker notes for each slide). Use the charts generated in Tableau to illustrate the data story as it relates to the income of Arizona residents. The slides and speaker notes should address the following for each chart presented.

  1. What information is the chart providing to stakeholders?
  2. Why is the information in the chart important to key stakeholders?
  3. How can this information be used in making decisions about how marketing dollars can be allocated?

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

While APA format is not required for the body of this assignment solid academic writing is expected, and documentation of sources should be presented using APA formatting, guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Part 1 Data Story Visuals- Visualizations including heat maps, geomapping, boxplots, and other relevant charts are complete and correct. Part 2 PowerPoint Presentation and Speaker Notes -The content is written clearly and concisely. Ideas universally progress and relate to each other. Information about chart content, why it is important to key stakeholders, and how chart information can be used to make business decisions is complete and correct. LAYOUT– The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. Language Use and Audience Awareness (includes sentence construction, word choice, etc.)– The writer uses a varietY of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. Mechanics of Writing (includes spelling, punctuation, grammar, language use)-Writer is clearly in control of standard, written, academic English. The power point presentation must be done with lots of visual examples using screan shots from Tableau. IT MUST HAVE COMPLETE SPEAKER NOTES… THIS PRESENTATION WILL BE PRESENTED… THERE MUST BE ALOT OF GOOD WRITING PER SLIDE IN THE SPEAKER NOTES. PART 3... ON A WORD DOCUMENT PLEASE ANSWER EACH OF THESE QUESTIONS IN 150-250 WORDS. QUESTION 1 – Data is useless without the skills to manipulate, summarize, and analyze it. In fact, even after data is summarized into a reporting format such as graphs and tables, it still requires someone to add context and describe the results to fully explain the data. This can be difficult, especially if data is being presented to nontechnical individuals. Describe two techniques that can be used to better describe analysis results to nontechnical individuals. QUESTION 2-When most people think about data reporting or visualization, they think about a nicely crafted graph that will not be interactive with a user. Some new tools, such as Tableau, can create visualizations that can interact with a user with informative pop-up information, more drill-down information, and the ability to export filtered results. Describe two benefits to having a user interact with a standard report. Are there any drawbacks if the user modifies the report?

 

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