This project builds on your previous work in your Brand Analysis papers. You will be evaluating the brand’s marketing communications methods and creating a few of your own. Please follow the specific instructions below. Use the subject headings below as your headings, but do not copy and paste the instructions. Use MLA format and in-text citations. Describe all of the different marketing communications methods that your brand uses currently. For each method, provide details and examples, and identify the type (advertising, direct response, sales promotion, online marketing, event/experience marketing, mobile marketing).
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