part of my group project need help ( MGT no length required)February 21, 2021
Why did the the Vidámpark in Budapest, Hungary close down? What recommendations would you have given the attraction to improve their marketing communications?
Include Theories from Middleton’s Segmentation in Tourism
What is segmentation?
Which visitor segments are key for your chosen attraction?
Which visitor segments do the marketing communications aim to attract?
Length: 1500 words
2 books/journal articles
Provide a brief introduction about the attraction and a conclusion outlining your recommendations
Please make sure your work is accurately referenced and provide a bibliography
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