Attention Getter: Begin with a quote, statistic or personal anecdote about the topic.
Listener Relevance: Provide reasons the topic is important and why the audience should care
Speaker credibility: Explain how you are a credible authority on the topic
Begin Discussing Topic/Proposition (Value or Policy): Giving information
Transition to Evidence to Support Value or Policy You are requesting audience to change #1 (statistics)
Transition to Evidence to support Value or Policy You are requesting audience to change #2 (statistics)
Rebuttal to Opposing Viewpoint
Call to Action or Call to Change Value
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